Lost In Seoul

Seoul and the World's Fashion Trend 

 

The fashion in Seoul moves fast and is incredibly trend-driven. It’s true that designers are good at picking up on trends, which can be both good and bad. They get criticised for following trends too much, both at home and overseas.

The other thing you hear is that the domestic market is quite young (once you have money, you tend to shop for international brands), and so the clothes are generally young and more commercial.

It’s why you see a lot of logo hoodies, statement T-shirts, fun denim … things like that.

It’s also why designers usually have secondary diffusion lines that are purely commercial – those turn the profit, allowing them to be a little more fashion-forward with their main label.

Right now, you’ll see more young designers, many of whom studied overseas and have a lot of promise.

With more support from organisations like Seoul Fashion Week, a few of them are growing beautifully. That said, it’s also very tough to succeed here without money or celebrity interest (which is why celebrities are such a focus at shows).

Often, it’s better for young designers to grab attention overseas and that gives them traction back home.